TAXI TOP ADVERTISING IN NEW YORK

Taxi top advertising puts your brand on the rooftop of New York's cabs — at eye level, in motion, through the busiest streets in the world. Also called cab-top advertising or taxi rooftop ads, this form of taxi advertising turns moving cabs into mobile billboards that travel across neighborhoods a fixed sign could never reach in a single day.

WHAT IS TAXI TOP ADVERTISING

Taxi top advertising puts your brand on the rooftop of New York's cabs — at eye level, in motion, through the busiest streets in the world. Also called cab-top advertising or taxi rooftop ads, this form of taxi advertising turns moving cabs into mobile billboards that travel across neighborhoods a fixed sign could never reach in a single day.

A taxi topper is a display mounted on the roof of a licensed taxi. As the cab works its routes, your message is seen by pedestrians, commuters, drivers, and tourists across the city — building the kind of repeated, real-world exposure that drives recall and search. NY Taxi Ads operates one of the largest digital taxi-top networks in New York City.

Printed taxi tops

a fixed, illuminated panel. Best for steady, single-message brand awareness over a longer flight.

Digital taxi tops

a fixed, illuminated panel. Best for steady, single-message brand awareness over a longer flight.

NY Taxi Ads operates one of the largest digital taxi-top networks in New York City, giving brands LED cab-top advertising with the reach of a citywide mobile billboard.

PRINTED VS. DIGITAL

Two ways to ride on top of a cab. Here's the honest difference — and why most modern campaigns go digital.

Printed Taxi Top

Classic & Always-On

One bold message, lit up and working every mile the cab drives

  • Best for: long-run brand awareness

  • Creative: one fixed design per flight

  • Changes: require a reprint

  • Targeting: follows the cab's routes

Digital Taxi Top · Most Popular

Dynamic & Targeted

A bright LED screen you control by the hour and the block — your message, where and when it counts

  • Best for: launches, events & multi-message campaigns

  • Creative: swap or rotate instantly, remotely

  • Changes: go live in minutes — no reprint

  • Targeting: real-time GPS + dayparting by neighborhood