Case Study: Larroudé Boosts Brand Buzz with NYtaxiads

Overview

Larroudé, a chic fashion brand famous for its colorful, Instagram-loved shoes, wanted to turn heads in New York City. In 2023, to celebrate its anniversary, Larroudé joined forces with NYtaxiads for a taxi advertising campaign, using NYC’s iconic yellow cabs to get noticed and spark more online searches for the brand.

Campaign Goals

Make Larroudé a hot topic among NYC’s fashion crowd.

Get more people searching for Larroudé online to boost its Google ranking.

Show off the new “Colléct” shop with curated luxury fashion items.

Connect with style-savvy shoppers and tourists.

Strategy and Execution

NYtaxiads created a fun, eye-catching campaign:

1. Taxi Top Ads: Featured Larroudé’s Dolly sandal and Lee flat with a catchy tagline, “Strut in Larroudé Style,” and a QR code linking to larroude’s website

2. Prime Spots: Ads ran on 120 taxis in trendy areas like SoHo, Times Square, and Fifth Avenue, where fashion lovers roam.

3. Timing: The campaign went live for two months (October–November 2023), perfect for holiday shopping excitement.

4. Bold Design: Ads popped with Larroudé’s signature bright pinks and sparkly metallics, matching the brand’s playful, retro vibe.

Results

The campaign put Larroudé in the spotlight:

1. Eye-Catching Visibility: The vibrant taxi ads grabbed attention from pedestrians and drivers across NYC.

2. Website Buzz: QR codes led curious viewers to larroude.com, with lots of clicks on the “Colléct” shop page.

3. Social Media Love: Fans posted the ads on Instagram, spreading Larroudé’s cool vibe online.

4. Search Boost: More people looked up “Larroudé” online, helping the brand show up higher in search results.

Conclusion

Larroudé’s taxi ad campaign with NYtaxiads. was a stylish way to shine in NYC and grow its online presence. The bold ads in fashion hotspots got people talking and searching, making Larroudé easier to find online.

We’re grateful to have partnered with Larroudé on this iconic NYC campaign and applaud their bold approach to merging fashion with street-level marketing

Ready to Accelerate Your Brand’s Visibility?
🚖 Drive NYC’s Streets, Capture Eyeballs, and Boost Your Buzz—Start Your Campaign with NYtaxiads Today!