TIMES SQUARE TAXI TOP ADVERTISING
Times Square draws an estimated 350,000+ pedestrians a day. Static spectaculars there cost a fortune and lock you into one spot. Taxi-top advertising gives you motion and frequency through the same crowds — and keeps working as cabs fan out into the Theater District and Midtown. It's Times Square advertising without the spectacular-sized commitment.
WHY TAXI TOPS IN TIMES SQUARE
Motion beats a single static glance — your brand circulates through the crowd instead of competing with hundreds of fixed signs for one look.
No spectacular-level commitment — reach the same audience without the rigidity and lead times of a fixed Times Square LED board.
Spill-over reach — cabs carry your message into the Theater District, Bryant Park, Herald Square, and Port Authority.
WHO ADVERTISES IN TIMES SQUARE
Times Square advertising suits Broadway shows and entertainment promoting runs near the Theater District, tourism and attraction brands reaching out-of-town visitors, consumer brands that want an iconic NYC backdrop for a launch, and event organizers building buzz. Because the audience is heavily tourist and entertainment-driven, taxi-tops let you ride that energy across the whole district rather than betting on a single sign placement.
WHY IT WORKS
Few places on earth concentrate attention like Times Square. Taxi-tops add motion and frequency to that iconic backdrop — your brand weaving through the crowds rather than competing for a single glance. And unlike a fixed digital spectacular, you're not paying for one location: your ad keeps earning impressions as cabs move through Midtown and the Theater District.
WHAT TAXI ADS CAMPAIGN IN TIMES SQUARE LOOKS LIKE
A Broadway show might run a 'now playing' message concentrated around the Theater District during evening show times, then a daytime awareness message across Times Square and Midtown for tourists planning their nights. The campaign captures the same high-value foot traffic a static board would — but follows the audience as it moves instead of waiting in one place.
BEST FOR
Broadway & Theater Productions
Promote showtimes, drive last-minute ticket sales, and target theatergoers directly in the district.
Tourism & Attraction Brands
Capture out-of-town visitors looking for dining, sightseeing, and local experiences.
Global Consumer Brands & Product Launches
Leverage the world's most recognizable backdrop to build massive visual prestige and social media sharing.
Events & Entertainment Festivals
Build non-stop anticipation and venue foot traffic around major Midtown single-day or weekend events.
Expanding your campaign beyond the Theater District? Broaden your reach with our citywide NYC taxi top network, or target high-income corporate and lifestyle hubs across Manhattan and Brooklyn
OTHER LOCATIONS WE SERVE WITH TAXI ADVERTISING
Scale beyond Midtown with full 5-borough coverage that captures daily commuters, residential traffic, and outer-borough arterial highways.
Extend your Times Square exposure down into Wall Street financial towers, SoHo shopping corridors, and Upper East Side residential avenues.
Follow NYC’s trendsetting millennial and local audiences across East River bridges into Williamsburg, DUMBO, and Downtown Brooklyn.
Frequently Asked Questions
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Times Square spectaculars are among the most expensive ad placements anywhere. Taxi-tops reach the same crowds with motion and frequency, typically at a fraction of a fixed spectacular's rigidity. Request a free quote to compare. -
Yes — cab-tops sit at eye level above street traffic and move continuously through the district, so your brand earns repeated views rather than a single static glance.
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We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.
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Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.
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You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.
ADVERTISE ACROSS TIMES SQUARE
Tell us what you're promoting and we'll build a tailored plan with the best competitive pricing in NYC. No obligation.