NYC TAXI TOP ADVERTISING FORMATS & SPECS
Explore and compare NYC taxi top advertising formats. From classic illuminated printed toppers to real-time GPS-targeted digital LED screens, learn how each rooftop display format works and choose the right specs for your campaign.
WHAT IS TAXI TOP ADVERTISING?
A taxi topper is a display mounted on the roof of a licensed taxi. As the cab works its routes, your message is seen by pedestrians, commuters, drivers, and tourists across the city — building the kind of repeated, real-world exposure that drives recall and search. NY Taxi Ads operates one of the largest digital taxi-top networks in New York City — see the full NYC taxi advertising network.
Whether you need continuous 24/7 visibility with static backlit panels or high-resolution LED screens with dynamic creative, choosing the right taxi-top format comes down to your campaign goals, flight duration, and targeting needs.
Printed taxi tops
a fixed, illuminated panel. Best for steady, single-message brand awareness over a longer flight.
Digital taxi tops
Dynamic, high-definition LED displays. Best for flexible creative rotations, time-sensitive promotions, and real-time GPS targeting across NYC.
NY Taxi Ads operates one of the largest digital taxi-top networks in New York City, giving brands LED cab-top advertising with the reach of a citywide mobile billboard.
PRINTED VS. DIGITAL TAXI TOP
Two ways to ride on top of a cab. Here's the honest difference — and why most modern campaigns go digital.
Digital Taxi Top · Most Popular
Dynamic & Targeted
A bright LED screen you control by the hour and the block — your message, where and when it counts
Best for: launches, events & multi-message campaigns
Creative: swap or rotate instantly, remotely
Changes: go live in minutes — no reprint
Targeting: real-time GPS + dayparting by neighborhood
Printed Taxi Top
Classic & Always-On
One bold message, lit up and working every mile the cab drives
Best for: long-run brand awareness
Creative: one fixed design per flight•
Changes: require a reprint
Targeting: follows the cab's routes
Ready to choose your format? View our technical Design Specifications for artwork preparation, or see how these formats run across our coverage networks in Manhattan, Brooklyn, and Times Square.
HOW TAXI-TOP CAMPAIGN WORKS
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Goals & targeting
we map your audience to NYC routes, neighborhoods, and dayparts.
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Creative
supply artwork or use our design support; we optimize for legibility on the move.
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Launch
your ad goes live across the digital taxi network, often within days.
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Reporting
GPS data shows routes covered and estimated impressions.
WHERE WE ADVERTISE
Taxi Advertising by Location
Run a campaign concentrated in the boroughs and corridors that matter most to you.
Digital taxi-top advertising across Manhattan.
Digital taxi-top advertising across Brooklyn.
Digital taxi-top advertising across Time Square.
Weighing your options? Compare taxi-top advertising vs. billboards.
PROOF
BRANDS THAT HAS RIDDEN WITH US
Frequently Asked Questions
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No. Taxi-top (cab-top) advertising reaches people on the street — pedestrians, drivers, and commuters — while taxi-TV reaches only the passenger inside the cab. Taxi-tops deliver far broader street-level reach.
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Every campaign is tailored, so pricing depends on flight length, targeting, and creative. We're a boutique network and build a custom plan with the best competitive rates — request a free quote and we'll scope it to your goals.
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Once creative is approved, digital taxi-top campaigns can launch quickly — often within days — because there's no printing or physical installation required.
GET A CUSTOM ROUTE PROPOSAL
Tell us what you're promoting and we'll map a tailored taxi-top plan with the best competitive pricing in NYC. No obligation.