NY Taxi Ads Promotes Apollo Venue with Digital Taxi Tops

Introduction: Highlighting the Apollo in NYC

Harlem’s Apollo Venue is a historic New York City theater, known for its Amateur Night that showcases new talent. Promoting this venue in a busy city like NYC is challenging. We at NY Taxi Ads used our digital taxi tops to ensure people across the five boroughs noticed the Apollo’s events.

The Challenge: Reaching NYC’s Diverse Crowds

NYC is crowded with activity—ads, events, and constant movement. Making the Apollo stand out among countless distractions is difficult. The venue needed a way to reach locals in Harlem, residents in other boroughs, and tourists without relying on static signs that blend in.

The Solution: Digital Taxi Tops Across the City

We equipped 2,000 Yellow Cabs with digital taxi tops—screens displaying clear, engaging ads. These cabs traveled through Manhattan, Brooklyn, Queens, the Bronx, and Staten Island, covering about 65% of NYC’s digital taxi top market.

Digital taxi tops allow us to show images or videos and update ads quickly. For example, we could display Apollo event details near the venue on 125th Street during showtimes or in areas like Brooklyn’s Williamsburg on weekends. This approach targets people when and where they’re most likely to notice. Learn more in our taxi advertising guide.

The Results: Apollo Gains Citywide Visibility

Our campaign made the Apollo’s events visible across NYC. Cabs carried ads through Harlem, past the venue, and into other neighborhoods, reaching a wide range of people. The repeated exposure helped the Apollo stay on people’s minds as a go-to spot for live entertainment. See why this matters in our benefits guide.

Conclusion: Bringing the Apollo to NYC’s Streets

NY Taxi Ads helped the Apollo Venue reach more people by using digital taxi tops to share its message across NYC. This approach showed how mobile advertising can work in a fast-moving city.

Want to promote your brand in Harlem or beyond? Find out how digital taxi tops can help.