Overview

Larroudé, a chic fashion brand famous for its colorful, Instagram-loved shoes, wanted to turn heads in New York City. In 2023, to celebrate its third anniversary, Larroudé joined forces with NY Taxiads for a taxi advertising campaign, using NYC’s iconic yellow cabs to get noticed and spark more online searches for the brand.

In New York City, where every corner buzzes with energy and every street competes for attention, promoting a Broadway show is a tall order. A Sign of The Times, a lively production celebrating today’s vibrant diversity, needed to shine through the chaos and reach theater lovers across the city. That’s where we at NY Taxi Ads came in, rolling out a campaign that brought the show to life on the streets—literally.

The Challenge: Cutting Through the Big Apple’s Noise Using Taxi Tops Display

Let’s face it: NYC is an advertising jungle. From Times Square’s dazzling billboards to the subway’s endless posters, standing out is tough. For A Sign of The Times, the challenge wasn’t just rival Broadway shows—it was the city itself, with its constant stream of distractions. Traditional methods like static signs risked fading into the background. We needed something bold, mobile, and impossible to miss to connect with New Yorkers and visitors alike.

Digital taxi tops covering ~65% of NYC's market — event details near 125th St at showtime and in Williamsburg on weekends.