TAXI ADVERTISING FAQs

Everything you need to know about NYC taxi advertising — taxi-top displays, targeting, reach, campaign launch, and getting started.

What is taxi-top advertising?
Digital rooftop screens mounted on NYC taxis that display your ad as the cab moves through the city, turning thousands of vehicles into mobile billboards. Our displays are fully digital, allowing for dynamic, bright, and up-to-date creative.
What types of taxi ads does NY Taxi Ads offer?
We offer a variety of formats to suit different goals: digital taxi tops for dynamic reach, printed taxi tops for a traditional touch, side advertising for street-level pedestrian visibility, and interior screens for passenger engagement.
How many people will see my taxi ad?
With 13,000+ yellow cabs and green borough taxis active daily in NYC, taxi-top campaigns generate millions of street-level impressions per flight. It is one of the highest-reach advertising mediums in the world.
How is taxi-top advertising better than a static billboard?
A static billboard only reaches one corner, whereas one digital taxi covers dozens of neighborhoods in a single day. You also get flexible scheduling and the ability to swap creative instantly—a fixed board simply can't match that agility.
What is the difference between taxi-top and in-cab (taxi-TV) ads?
Taxi-top ads reach pedestrians, drivers, and commuters on the street with broad street-level visibility. In-cab ads target the passenger inside the vehicle. Taxi-top advertising generally delivers far broader reach across the entire city.
Can I target specific NYC neighborhoods?
Yes. We use real-time GPS targeting and dayparting, so you can choose the exact neighborhoods (like SoHo or Midtown) and specific times of day your ad appears. This is ideal for hyper-local campaigns or event promotions.
How much does taxi advertising cost?
We are a boutique network and tailor every campaign to your specific goals. Pricing depends on the number of taxis, coverage area, and campaign length. Request a free quote and we'll build a plan with the best competitive rates for your budget.
What is the process to get started?
It's simple: 1) We discuss your campaign goals and target audience. 2) You select your preferred ad format and submit your creative (or use our design services). 3) We launch your campaign across our digital taxi-top network.
Are there minimum contract requirements?
Yes, minimums vary by ad type and market. We offer flexible packages to fit different needs and budgets—get in touch for the specific terms that match your campaign scope.
How long does it take to see results?
Results start immediately. Once your ad is live, it begins generating impressions from day one. Digital campaigns often show measurable impact within days, with peak performance during high-traffic times like rush hour or weekends.
Can I track the performance of my ads?
Yes. We provide performance tracking through GPS data and digital analytics, allowing you to monitor routes, calculate impressions, and gain insights into your campaign's reach. This helps you optimize your strategy in real time.
Does NY Taxi Ads offer add-ons or extra services?
Yes. We offer add-ons to boost campaign impact, including QR codes for direct engagement, advanced geofencing for precise reach, and professional design services for ad creation.
Is taxi advertising suitable for small businesses?
Absolutely. Taxi advertising is a cost-effective, high-visibility solution for local shops, restaurants, and service providers. It is ideal for building brand awareness in specific NYC neighborhoods without the high costs of traditional media.

STILL HAVE QUESTION?

Get in touch and we'll walk you through how taxi-top advertising can work for your brand.